If electric cars are the near future, autonomous cars are just over the horizon. A fleet of on-demand electric autonomous cars, arriving at your door when summoned, are the next logical step — and Jaguar is preparing for it with the Jaguar Future Type Concept.
Jaguar’s vision sees the current decline in car ownership, coupled with the rise of ride-sharing services, and presents an opportunity to experience Jaguar even for those that don’t own one.
A centrepiece of the concept is the Sayer — an intelligent steering wheel that acts as an Alexa coupled to the Jaguar service. The Sayer will be the proof of membership, allowing customers to use Jaguar’s innovative service.